Franchise Seo Services

Franchise SEO is a catch-all word for a variety of strategies and tactics used to boost search exposure for franchise organisations.

This includes using local SEO strategies to rank individual franchises as well as creating content to rank a local franchise opportunity website geared at onboarding new franchisees.

Creating a successful SEO campaign for a franchise business necessitates a comprehensive approach because content must be managed across several platforms. This includes the franchise’s website, social media channels, Google My Business (GMB), and any other third-party review systems that are utilised.

Why is  Franchise Seo Important?

Franchise SEO is a critical component of promoting a franchise business. While traditional marketing channels may still perform effectively, SEO for franchise websites places businesses in front of consumers who are actively looking for franchise opportunities or the business’s own services.

Important Franchise SEO Terms to Know

Here are a few terms to assist you to understand the types of things we will use into our SEO for franchise strategies:

Keywords– These are the words and phrases that users type into search engines. It is critical to incorporate these keywords into your content so that you can rank for them.

Metadata – This is the information that notifies your search engine about your website.

A ranking factor is a statistic or measure used by search engines to evaluate your website.

Longtail keywords – Keywords that contain two or more words in a phrase. These keywords are more specific and will generate more qualified leads.

Alt text/tag – The description of your image in the HTML of your website. Add alt text to photos to ensure that they are read by search engines.

Internal linking is the process of adding links to other pages on your website, such as linking to the homepage from a product page.

Indexed page — A page that Google has crawled and saved in its database.

Link building – An off-page SEO strategy used to increase the number of inbound links to your website. The more connecting domains you obtain, the more authority Google will consider your site to have and consequently rank you.

SERP (Search Engine Results Pages) – This is the page that you are directed to after completing a Google or Bing search query.

How Kite Digital Marketing Can Assist Franchises with SEO

Here are some franchise SEO strategies that we may incorporate into your campaigns:

Local listing optimization entails making certain that your local listing is claimed and optimised. This is an important step in ensuring that your local customers know where to locate you.

Content optimization – The content on your website should be search engine friendly. Our writing team will strategically place keywords, create a user-friendly page layout, and execute a variety of additional methods to ensure you are attracting customers.

Link building – To increase your website authority and boost your website rankings, we will use a variety of link building techniques to ensure you are at the top of the search results.

Combating spam – Making sure that we’re clearing up fake listings and removing spammers who may draw clients away from you is an important part of our SEO for franchises procedure.

Data tracking – There is no way to quantify your success unless you have data to back it up. We’ll utilise Google Analytics to track form submissions, phone calls, traffic, and other metrics.